Job Description
Lead analytics for all publishing functions, including UA, CRM, ASO, ad monetization, and creative performance. Develop and maintain data models & dashboards to organize and visualize marketing data, providing actionable insights to stakeholders. Partner with UA and creative teams to evaluate media mix, optimize spend, and improve creative effectiveness with data-driven insights. Drive lifecycle marketing analytics, analyze push/email campaign performance, segmentation, and personalization strategies. Manage attribution & measurement through MMPs, ensuring accurate tracking and reporting. Act as a strategic advisor to publishing leadership on key decisions—from campaign planning to game launch strategies.
About Fortis Games
Fortis Games aspires to make great games that bring people together while redefining how game companies work.