Lifecycle Marketing Strategist

Play a key role in driving new enrollments and engaging our students through thoughtful, data-informed communications. Shape how we nurture prospective and current students, from their first interaction with StraighterLine to course completion and beyond. Design and execute campaigns that guide leads through the enrollment journey and keep students engaged after they join.

You’ll help shape how we nurture prospective and current students, from their first interaction with StraighterLine to course completion and beyond. You’ll design and execute campaigns that guide leads through the enrollment journey and keep students engaged after they join.

Responsibilities include:

Drive conversion and retention: Develop lead and customer nurture campaigns — focusing on email, SMS, pop-ups, and slide-ins triggered by user behavior. Map the customer journey: Create and optimize lifecycle maps to deliver seamless, personalized experiences across every touchpoint. Segment and personalize: Build audience segments and tailor messages based on behaviors, preferences, and lifecycle stage. Own the CRM: Manage HubSpot marketing automation to ensure smooth execution of email, SMS, and chat campaigns that align marketing and sales efforts. Analyze and improve: Collaborate with data partners to identify new behavioral triggers, build reports, and track KPIs like open rates, CTR, conversion, and retention. Test and learn: Develop and maintain a testing roadmap to continuously improve messaging and performance. Monitor and maintain: Ensure automated campaigns run flawlessly and uphold StraighterLine’s brand standards. Stay ahead: Monitor competitor lifecycle marketing strategies and industry trends to keep our initiatives sharp. Collaborate across teams: Partner with product, sales, creative, data, and partnerships to deliver high-quality, on-time campaigns through Asana.