Content Marketing Manager

Develop campaign narratives that move consumers from awareness to action and reinforce long-term habits. Write and edit high-impact short-form content: landing pages, ads, enrollment materials, emails, and video scripts that reduce friction and increase conversion. Create educational assets (quick guides, calculators/quizzes briefs, explainer videos) that simplify HealthEquity products. Lead SEO-driven content: keyword research, briefs, optimization, and content refreshes to win consumer search intent. Drive CRO with clear hypotheses, A/B tests, and strong CTAs; partner with design/dev to improve page structure, forms, and journeys. Maintain a consumer style guide, enable teammates with templates and best practices.