Paid Search Sr. Strategist

The Paid Search Senior Strategist is responsible for owning the execution, performance, and growth of their marketing service within their book of business. You will service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Search advertising. A Senior Strategist is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. On top of their Paid Media knowledge, the Senior Strategist has an understanding of cross-channel strategy and how their service impacts the broader media mix. Responsibilities include enterprise-level account campaign management (daily optimizations, campaign creation, and high-level strategy ownership), providing intelligent analysis and action plans based on campaign performance data, and participating in weekly department training sessions to further channel knowledge. Continuously improve campaign performance, maintain excellent communication with internal teams and clients, utilize AI and outsource resources, participate in developing training materials, and leverage Power Digital's Nova ecosystem.