SMM Strategy:
- Develop strategy from scratch; define audience, build content funnels for educational products.
- Build a system for attracting Russian-speaking entrepreneurs globally through Instagram, YouTube Shorts, and Telegram.
- Turning content, small-budget paid promotion, and nurture mechanics into followers, leads, and educational program purchases.
Content and Creative:
- Ideas for Reels, Shorts, carousels and Telegram; hooks, scripts, CTAs; repurposing founder expertise into short-form content.
- Use ChatGPT, Claude, Canva/Figma, CapCut and other AI tools to accelerate research, ideation, copy, visuals and analysis.
Performance and Ads:
- Launch Meta Ads from scratch, test audiences, creatives, offers on a small budget.
- Basic analytics and UTM setup.
- Weekly analysis of reach, follows, clicks, leads, CPL, CTR, CPC and lead quality; insights and next steps.
Holistic Way
Holistic Way is an educational brand for entrepreneurs. They have a fun environment with an open organization structure, valuing integrity and ambition in their employees.