Job Description
This position will be responsible for owning the patient engagement strategy. This person will build strategic plans and execute tactics that may include market research, patient marketing campaigns, educational and promotional events, digital and content marketing, social media, marketing metrics and analysis, to build brand awareness and drive sales. Build, execute, and manage highly effective patient marketing programs and campaign materials to support product launches, and brand awareness, and patient engagement programs / capabilities. Manage and justify entire patient engagement budget and all advocacy and society relationships throughout the Oncology division. Support Tumor Marketing Leads, US/international sales teams, PR, Market Access, and Clinical Operations.
About Natera
Natera is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, womenβs health, and organ health.