Senior AI Content Marketing Manager

Strategy and Roadmap:

• Develop and execute a content roadmap that aligns with business goals and drives pipeline growth.
• Translate SEO inputs into published content with clear funnel narratives and CTAs.
• Identify high-value BOFU content gaps and manage the build of assets to close the gaps.

Content Development and Refreshes:

• Use AI tools to draft content, brainstorm topics, and generate personalized variations for different audiences.
• Lead structured refreshes of existing content, with a focus on AI extractability and semantic alignment.
• Partner with Creative and Web teams to create product explainers and calculators.

Workflow and Enablement:

• Enforce AI-first workflows to automate content planning, briefing, drafting, and approval.
• Leverage AI Tools to increase speed, consistency, and output without sacrificing quality.
• Maintain editorial guidelines and knowledge base for both freelancers and AI-assisted workflows.