Director, Social Media & Influencer

The Social Media & Influencer Director will lead Later's social media strategy and team, driving innovation and business results across platforms. You will oversee all aspects of Later's social presence, from high-level strategy to team development, ensuring our social channels effectively showcase our brand, products, and thought leadership to enterprise B2C brands and agencies. Strategic Leadership & Vision includes developing and executing a comprehensive, multi-platform social media strategy aligned with Later's business objectives and target audiences, defining KPIs, OKRs, and ROI frameworks that tie social media efforts to business outcomes and revenue growth. Also spearheading innovative social media initiatives and identifying emerging platforms, technologies, and trends. Team Leadership & Development consists of leading, mentoring, and growing a high-performing social media team, fostering a culture of creativity and data-driven decision making. Also conducting regular performance reviews and creating growth opportunities for team members. Cross-Functional Leadership includes serving as the social media authority across the organization and collaborating with various teams to develop integrated campaigns that achieve business goals. Analytics, Reporting & Optimization consists of establishing comprehensive analytics frameworks to measure social media performance against business goals and developing executive-level reporting that demonstrates the impact of social media on pipeline and revenue.