E-Commerce Manager

Hyer Boots is looking for a data-driven, detail-oriented E-Commerce Manager to own and optimize the digital shopping experience across the DTC site (Shopify). This person should be equally comfortable thinking strategically about the E-Commerce roadmap as they are getting into the weeds — updating product pages, collaborating with UX and developers, setting up A/B tests, and diving into performance metrics. Key responsibilities include managing the day-to-day operations of HyerBoots.com, taking ownership of ideas from concept to execution, providing strategic input on the product roadmap, and owning the A/B testing roadmap. The manager will also effectively manage outsourced UX and development teams, collaborate cross-functionally with marketing partners, and analyze website performance.