Senior Digital Strategist

Research, Insights & Analysis:

• Perform competitive benchmarking, digital experience assessments, and industry best-practice research.
• Synthesize research findings into clear insights, strategic implications, and prioritized recommendations.
• Develop research frameworks, interview guides, and assessment criteria.

AI-Enabled Research & Strategic Analysis:

• Conduct synthetic research and AI-assisted audience simulations to explore potential needs and behaviors.
• Use AI-assisted benchmarking to systematically assess competitors and digital experiences.
• Apply AI to synthesize interviews and data to identify patterns and strategic opportunities.

Digital Experience & Business Strategy:

• Support development of digital strategies, experience visions, and actionable roadmaps.
• Assess existing digital experiences and identify improvements to engagement and conversion.
• Define audience needs, customer personas, journey maps, and experience requirements.

Client Engagement & Strategy Delivery:

• Plan and facilitate stakeholder interviews, discovery sessions, and collaborative workshops.
• Develop and present polished, executive-ready deliverables.
• Manage assigned deliverables and timelines with limited oversight.