Job Description
In this role, you will leverage your expertise in Adobe Analytics to extract actionable insights and drive strategic decision-making for our clients. Key responsibilities include: Utilizing Adobe Analytics and Adobe Workspace to configure and maintain tracking setups for websites and digital platforms, ensuring accurate data collection. Generating and maintaining reports and interactive dashboards using Adobe Analytics Workspace to visualize and communicate KPIs and relevant metrics. Analyzing Adobe Analytics data to identify trends, user behavior patterns, and conversion paths, uncovering insights that drive optimization strategies. Collaborating with marketing, UX/UI, and development teams to understand business goals and translate data-driven insights into actionable strategies. Crafting compelling data stories that transform complex datasets into clear, understandable narratives for stakeholders. Developing and delivering presentations that combine data visualizations, insights, and storytelling to effectively communicate findings. Monitoring data quality and troubleshooting tracking issues to ensure accuracy and reliability of analytics data.
About Blend
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.