Social Media Lead

The Social Media Lead will lead Webflow’s social media strategy across Linkedin, X/Twitter, Instagram, YouTube, and emerging platforms, defining how Webflow shows up, what stories are told, and how its presence grows across audiences. Scroll-first editorial content that inspires, educates, and connects with marketers, designers, developers, and business decision-makers will be built. This position translates company priorities and cultural moments into social-native stories, balancing inspiration and insight with editorial rigor. Manage Webflow’s always-on social calendar and creative pipeline, ensuring content is timely, stays on brand, and meets the mindset of each platform’s audience. This position will collaborate with Comms, Brand, Product Marketing, Events, Dev Rel, and Content teams to amplify launches, campaigns, and community moments as well as drive growth and performance through experimentation, channel-specific optimizations, and measurement of key social metrics like engagement and audience growth.