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Content Strategy
Objective:
- Provide ongoing content marketing support to build brand awareness and generate demand.
- Serve as an extension of the marketing team, creating campaign-driven content aligned with company voice.
Scope:
- Commitment of 10–15 hours per week with potential for increase.
- Ongoing contract engagement; collaborate via planning meetings and interviews.
Responsibilities:
- Write blogs, emails, case studies, landing pages, and social content for multi-channel campaigns.
- Adapt messaging for enterprise and mid-market law firm segments.
- Maintain brand voice while using AI responsibly as a drafting tool.
Client
Client develops AI-powered workflow automation software for plaintiff law firms, helping legal teams improve operational efficiency. As it expands marketing efforts, it invests in consistent content to strengthen brand awareness among enterprise and mid-market law firms.