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Own experimentation and test analytics: Design, implement, and analyze A/B and multivariate tests across the product experience.
Build and maintain core product & business dashboards: Develop, automate, and continuously improve dashboards and reporting that track key product, funnel, and customer metrics.
Lead product analytics tooling and instrumentation: Own the roadmap, governance, and best practices for our product analytics stack; partner closely with Product and Engineering.
Create and evolve a customer 360 view: Bring together product usage, marketing, servicing, credit, and outcome data into a holistic view of the customer journey.
Translate customer feedback & data into actionable insights: Combine quantitative analysis with qualitative signals; surface insights and recommendations that shape product strategy.
Splash Financial
Splash Financial's mission has expanded to include helping people with other forms of debt - such as refinancing credit cards that are at all time highs in the US.