SEO Specialist

Huntress is looking for an SEO Specialist to join our growing web team. In this unique and specialized role, you'll be at the forefront of optimizing our digital presence for the evolving landscape of AI-driven search, with a strong emphasis on the content creation workflow impacting Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). This role will work to ensure our digital properties rank in traditional search results and excel in delivering comprehensive, authoritative answers within AI models and generative search experiences. Your expertise will be crucial in gleaning insights from these emerging trends, driving site optimizations that capitalize on AI/LLM-powered user behaviors, and ultimately delivering incremental traffic and revenue to Huntress. You will participate in development and execution of strategies specifically designed for Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Collaborate with marketing, sales, product, and security operations to create and optimize content that is highly consumable and favored by large language models (LLMs) and generative AI systems. You will conduct regular audits of existing content through the lens of AI and LLM performance, identifying gaps and opportunities for optimization to improve visibility within generative search experiences. You will also Analyze an expanded range of performance metrics, including emerging signals from AI-powered search, to understand how our content is being interpreted and utilized by LLMs. You will collaborate with the web team to ensure our site architecture, internal linking, and technical SEO elements are optimally structured to support AI crawling, indexing, and content extraction. And Stay current on cutting-edge trends and developments in AI, LLMs, and their profound impact on search engine algorithms while documenting best practices for maximizing SEO in an AI-first world.