Lead and own MoonPay’s TikTok content strategy — from ideation to execution, producing high-quality, short-form video content that entertains and engages audiences around finance, crypto, and internet culture. Be the face (or voice) of the MoonPay brand on TikTok, acting as both on-camera talent and behind-the-scenes editor. Stay on top of TikTok trends, challenges, and viral formats, and adapt them in ways that feel relevant and native to our brand. Collaborate closely with the Social Media Manager, Design, Community, and Brand Marketing teams to ensure consistent tone, voice, and visual identity. Analyze performance metrics and iterate based on what resonates most with the audience.