Job Description
Lifeway is looking for a Marketing Strategist to lead quarterly marketing campaigns and launches for Bible and reference products. The strategist will develop briefs, timelines, and promotional strategies across print, digital, email, and retail channels. Plan and execute email, paid social, and SEO campaigns; manage digital content on csbible.com, bhpublishing.com, and lifeway.com. Analyze campaign performance and adjust tactics accordingly. They will coordinate with internal and external teams on asset creation, approvals, and launch execution and oversee video and image production, and manage content for product pages and catalogs. Track budgets and work with vendors for invoicing, procurement, and creative services; Support Lifeway presence at conferences and events.
About Lifeway
Lifeway helps people and churches to grow in their knowledge of God’s Word and provides biblical solutions for life.