Social Media Manager

Shape Tebra’s online presence, deepen customer engagement, and drive brand awareness across key platforms. This role sits at the intersection of content creation, customer engagement, and brand reputation — helping Tebra connect with healthcare professionals in authentic and impactful ways. The ideal candidate will be a savvy communicator, comfortable on camera, and passionate about turning complex ideas into engaging, social-first stories. Own and evolve Tebra’s social media strategy across LinkedIn, YouTube, Instagram, Reddit, and other emerging platforms. The Social Media Manager will manage a cross-platform content calendar and oversee day-to-day publishing, monitoring, and engagement. Create social-first content that resonates with healthcare professionals — including physicians, medical billers, and practice owners. Serve as a visible or behind-the-scenes host for short-form videos and repurposed webinar content. Write compelling, brand-aligned copy that informs, educates, and builds trust — especially for LinkedIn and YouTube. Partner with Creative to develop visual assets, videos, and explainers tailored for each platform. Collaborate cross-functionally with Demand Generation, Product Marketing, Organic Marketing, and Customer Marketing to support product launches, customer stories, webinars, and campaigns. Build and manage a healthcare micro-influencer and UGC (user-generated content) program, identifying credible voices to advocate for Tebra. Monitor brand mentions, product feedback, and customer escalations; respond and route issues as needed to protect brand reputation. Actively participate in healthcare-specific forums to build credibility, contribute value, and surface insights. Track, analyze, and report on content performance and make data-driven optimizations. Stay ahead of social platform trends, healthcare industry shifts, and algorithm updates to keep Tebra relevant and engaging.