Senior Product & Growth Analyst

Product Analytics:

• Instrument and analyze user behavior across the Trust & Will product using PostHog/Other.
• Develop and maintain the core product analytics dashboard and data models, enabling self-serve access for PMs, designers, and marketers.
• Identify friction points in the estate plan creation flow and quantify the impact of proposed product changes before and after release.

Growth & Funnel Analytics:

• Own end-to-end funnel analysis from acquisition through plan completion and membership renewal.
• Build and maintain cohort models to track retention and engagement across consumer and advisor-sourced customers; surface early-warning signals for churn.
• Design and execute multi-touch attribution analysis across paid media, organic, AARP partnership, and advisor referral channels.

Experimentation:

• Lead the experimentation program end-to-end: hypothesis formation, experimental design, sample size and power analysis, execution in PostHog/Others, statistical analysis, and business recommendation.
• Build guardrails and standards for when and how to run experiments including when to apply experimental methods propensity score matching and when randomized testing isn't feasible.
• Partner with product and marketing teams to prioritize the test backlog based on expected impact and feasibility.