Staff Content Designer

Define and evolve the content design vision and strategy for Ethos’s core product experiences and new product ventures. Partner closely with Product, Design, Research, Brand, Content Design and leadership to align communication across holistic user journeys. Establish the playbooks for supporting products at different lifecycles and evolving Ethos’ content maturity overall. Drive high-impact initiatives across multiple product areas, ensuring content clarity, emotional resonance, and conversion effectiveness. Create scalable frameworks for tone, messaging hierarchy, and microcopy patterns that optimize for clarity, emotional resonance, and product performance. Lead content forward experience projects where narrative helps users navigate nuanced decisions and emotional barriers inherent in purchasing life insurance. Champion accessibility, inclusivity, and transparency through every word and interaction. Guide product designers and product managers in content craft. Contribute to and evolve Ethos’s content design standards, systems, and governance models to ensure consistency across teams. Intake and synthesize key stakeholder feedback to hone designs and achieve alignment across cross-functional partners. Partner with Data Science and Research to design experiments and content hypotheses that directly connect language to user behavior and business metrics. Use qualitative and quantitative insights to continuously refine Ethos’s voice and approach to storytelling.