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Content Strategy and Planning:
- Own and contribute to Later's social media content calendar across Instagram, TikTok, LinkedIn, and YouTube.
- Develop quarterly and monthly content themes aligned with marketing campaigns.
- Identify trending formats and cultural conversations to create platform-native content.
Content Creation and On-Camera Presence:
- Produce short-form video content for TikTok, Instagram Reels, and YouTube Shorts, appearing on camera confidently.
- Write engaging captions, scripts, and copy that embody Later's brand voice.
- Collaborate with the Creative team to ensure brand consistency across all assets.
Analytics and Performance:
- Track and analyze social performance metrics to inform content improvements.
- Partner with Demand Generation to measure social's impact on traffic and pipeline.
- Run content experiments to test formats and posting strategies.
Later
Later is an influencer marketing company that uses an AI-powered platform and proprietary data to help brands create effective campaigns. Trusted by enterprise brands like Nike and Wayfair, Later fosters an inclusive culture with an inclusion-first mindset.