Digital Strategy Analyst

Engage with stakeholders to understand their needs and develop digital analytics measurement strategies that ensure those needs are met. Design and configure tag management solutions based on requirements to ensure accurate digital data collection using platforms such as Google Tag Manager, Adobe Launch, or Telium. Use tools to collect, clean, and analyze digital data from sources such as websites & social media. Identify trends and opportunities that can enhance the digital customer experience. Translate analytical findings into actionable insights. Identify areas for improvement, including website usability, conversion rates, and customer engagement. Develop and execute A/B tests to validate insights and drive performance enhancements. Work closely with marketing, product, and technology teams to align data-driven recommendations. Ensure the accuracy and integrity of digital data through regular audits and troubleshooting discrepancies. Confirm that data collection complies with HIPAA regulations and partner agreements.