Director of Media Buying

Client Success Strategic Leadership:

• Guide annual, quarterly, and campaign-level media planning to align with client business objectives.
• Provide executive-level consultation on audience strategy, channel mix, measurement frameworks, and budget allocation.
• Lead escalations, performance reviews, and strategic recommendations for high-priority accounts.

Media Planning Excellence:

• Establish and uphold best practices for programmatic planning across Display, Video, CTV, Audio, Native, and emerging channels.
• Drive consistency in planning methodologies, forecasting, and performance evaluation.
• Act as senior reviewer and quality assurance lead for major programmatic initiatives.

Operational Excellence Team Leadership:

• Drive workflow efficiency, delivery consistency, quality standards, and process improvements.
• Partner with department leadership on capacity planning, staffing recommendations, and resource allocation.
• Coach and mentor Associate Directors, Strategists, and Media Buyers.

Innovation Practice Development:

• Identify emerging technologies, platforms, and opportunities that enhance client performance.
• Champion adoption of new capabilities, measurement approaches, and planning methodologies.
• Represent the agency as a thought leader internally and externally when appropriate.