Job Description
The Vice President of Media will lead all aspects of RMN media execution across onsite, offsite, and in-store channels, establish and enforce operational best practices for campaign activation, pacing, optimization, and QA across all retail networks, and monitor performance KPIs (ROAS, sales lift, incrementality, deliver-in-full rates, and sell-through). They will own platform excellence and innovation across all core RMN and ad tech tools and partner across Retailer Product, Tech, and Analytics teams to evaluate and integrate new platforms, data solutions, and clean room technologies that advance retail media performance.
This role involves serving as a senior media advisor and performance leader for retail network executives, representing Goodway in executive-level client discussions, joint business planning, QBRs, and media innovation reviews. The VP will also directly lead and develop the RMN Media team, build a culture of accountability, and represent Goodway’s RMN media expertise at key retail media forums.
About Goodway Group
Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history, combining the security of an established company with a start-up feel.