PR Specialist

Develop and implement PR strategies to enhance brand visibility and secure high-impact media coverage for BetterMe products across global markets. Build and nurture strong relationships with journalists, editors, and key media stakeholders. Craft compelling press releases and PR materials to support product launches and brand storytelling. Research and submit BetterMe products for relevant awards to strengthen brand authority and credibility. Monitor media and industry trends, including competitor activity, to craft timely newsjacking pitches and relevant story angles that capture media interest. Drive affiliate PR initiatives to increase media placements. Work closely with BetterMe experts to shape expert-driven narratives that highlight product value.