Job Description
Lead the strategy, development, and optimization of advertising technology solutions within a digital media platform that delivers educational content and sponsored messaging to patients through PatientPoint Precision. This pivotal role operates where client management, healthcare, media, measurement, and technology converge. A key focus is delivering advertising experiences that advance patient education and partner engagement objectives.
Own the ad tech roadmap for PatientPoint Precision, aligning with business objectives. Partner with engineering to deliver seamless ad experiences and enhance ad management tools. Collaborate with design teams to create user-friendly sponsored experiences. Serve as the primary liaison for ad tech initiatives, ensuring coordinated execution. Define metrics for ad performance and leverage analytics for improvements. Stay informed of industry trends to ensure PatientPoint remains at the forefront of innovation.
About PatientPoint
PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information.