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Brand Building:
- Craft and evolve Nolia’s brand into the defining voice for caregivers.
- Develop messaging that is emotionally resonant and culturally impactful.
- Position Nolia as the category leader in caregiver support.
D2C Growth:
- Build and optimize a high-performing growth engine across paid and organic channels.
- Drive experimentation on CAC, conversion, and funnel efficiency.
- Partner with product and ops to improve the end-to-end user journey.
Partnership Marketing:
- Design and execute marketing strategies with health systems and Medicare Advantage plans.
- Build co-branded campaigns and referral growth loops.
- Translate enterprise partnerships into consumer growth.
Nolia Health
Nolia Health is an AI-enabled clinical platform integrating family caregivers into the healthcare system, delivering therapy, care navigation, and clinical support—all covered by insurance. Their model drives better outcomes, reduces strain on the system, and fundamentally reshapes how caregiving is understood and valued.