Growth Marketing Manager

Responsible for executing paid marketing campaigns for the companies raising capital on our platform. That includes media buying across digital channels—primarily Meta and Google—to drive investor acquisition and help each company meet its fundraising goals. You’ll be hands-on with campaign execution, optimization, and performance tracking, working closely with internal teams and directly supporting our issuers. This is a critical role that blends performance marketing with client-facing collaboration, helping startups successfully raise capital through strategic, data-driven paid media execution. Plan, launch, and manage paid media campaigns—primarily on Meta and Google, with potential expansion to other platforms (e.g. YouTube, Reddit, LinkedIn) depending on the issuer’s needs. Handle hands-on media buying, audience targeting, budget allocation, and real-time optimization to drive investor acquisition. Collaborate closely with the Growth Marketing team and issuer-facing marketing strategists to execute campaigns that align with each company’s unique fundraising goals. Develop and test creative acquisition strategies tailored to a wide range of companies—across various industries, sizes, and stages of growth. Analyze performance data and proactively adjust campaigns to improve key metrics like CTR, CAC, ROAS, and investor conversion rates. Share insights and learnings across the team to help refine StartEngine’s overall approach to paid marketing. Operate with a startup mindset—experimenting, iterating quickly, and owning outcomes from strategy to execution.