Manager, Paid Social

The Manager, Social is responsible for paid social performance, along with client management and delegation of production resources. They serve as the primary point of contact for their assigned clients by answering client emails and leading weekly calls. They also design and execute paid social channel strategy. The Manager, Social will work with vendor reps and senior team members to hone the strategies they present to clients but are ultimately responsible for project management on accounts they own. Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Facebook/ Instagram, TikTok, Snapchat, Pinterest, LinkedIn. Driving account strategy geared towards achieving or exceeding client efficiency and growth goals. Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets. Quantifying and prioritizing initiatives that will have the greatest impact on account performance. Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs. Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets. Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates. Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy. Ensuring all account management efforts go through a QA process and are executed/delivered error-free. Owning the relationship between DEPT® and dedicated platform reps (i.e. Google, LinkedIn, etc.). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc.