Own Archy's SEO strategy, covering keyword research, competitive analysis, content prioritization, on-page optimization, and performance reporting.
Identify content gaps against competitors and prioritize what to build across the funnel.
Continuously optimize existing pages for rankings, CTR, and conversion.

Content Strategy:

Build and manage a content calendar covering blog posts, comparison pages, and guides.
Write and edit the highest-priority pieces yourself, and manage freelance writers to scale output beyond what one person can produce alone.
Set a clear editorial bar for Archy content: useful to a dental audience, credible, and not generic.

Technical SEO:

Own the technical SEO roadmap and work with our web team on implementation, covering site architecture, crawlability, page speed, internal linking, and indexation.
Run regular site audits to find and prioritize issues holding back organic performance.
Monitor Core Web Vitals, mobile usability, and structured data.

Archy

Archy is targeting the dental practice segment in healthcare with their modern practice management software. They aim to help dental offices reduce administrative work and focus more on patient care by providing better software.

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