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Integrated Media:
- Identify media opportunities aligned to company priorities and approved messaging.
- Lead earned media strategy and manage the PR agency relationship.
- Manage the paid media plan to amplify announcements, thought leadership, and high-credibility content.
External Communications Execution:
- Execute external communications in alignment with the corporate narrative, ensuring consistency and accuracy across media, public forums, and external-facing platforms.
- Support company-wide external communications during moments of visibility, change, or growth.
Speaker Readiness:
- Prepare subject-matter experts for media interviews, speaking engagements, and public forums.
- Build and manage a speakers’ bureau, approved messaging, and guardrails.
- Ensure speakers represent the company accurately, credibly, and consistently.
Vericast
Vericast is a financial institution (FI) performance partner that helps banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Thousands of financial institutions look to Vericast and their 150 years of financial services expertise.