Job Description
The Marketing Technology Director will be responsible for leading the strategy and implementation of marketing technologies. This role involves overseeing the selection, integration, and optimization of marketing tools to enhance campaign performance and drive business growth. This position requires a strong understanding of marketing automation, CRM systems, data analytics, and digital marketing best practices. The director will collaborate with cross-functional teams to ensure effective use of technology to achieve marketing objectives. Responsibilities also include managing marketing technology budgets, vendor relationships, and staying current with emerging technologies. They should provide strategic guidance and technical expertise to optimize marketing efforts and improve ROI.