Marketing Associate IV - Paid Media & Paid Social

Key Responsibilities:

• Support the planning, execution, and optimization of Corporate Marketing and Public Affairs campaigns across Meta platforms and other paid social channels.
• Manage tactical campaign details, timelines, deliverables, and launch readiness, ensuring consistent execution across digital advertising platforms.
• Monitor campaign delivery, budget pacing, audience performance, and overall effectiveness, conducting regular health checks to identify trends and optimization opportunities.

Campaign Performance & Optimization:

• Analyze campaign data and recommend adjustments to improve performance and media efficiency.
• Support campaign measurement, performance reporting, and ongoing learning initiatives.
• Partner with analytics and research teams to evaluate campaign effectiveness and translate findings into actionable recommendations.

Cross-Functional Collaboration:

• Work with Marketing, Decision Science, Creative, and Marketing Technology teams to align campaign execution with business objectives.
• Coordinate with external media agencies on campaign launches, delivery, pacing, optimization, and troubleshooting.
• Proactively identify and resolve technical or operational challenges affecting campaign delivery, measurement, or creative execution.