Performance Marketing Specialist, Paid Social & Media

Strategic Planning:

• Plan, launch, and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and podcasts/audio.
• Build tactical strategies across TOFU, MOFU, and BOFU, and across 1:many, 1:few, and 1:1 programs.
• Translate Sales and Demand Gen goals into plans by stage, persona, and segment.

Execution and Quality Assurance:

• Build paid social campaigns end-to-end, including creative strategy, bidding, ad copy, and audiences.
• Run rigorous QA across copy, assets, campaign structure, audiences, and UTMs before anything goes live.
• Partner with our EMEA team to localize global campaigns for their markets.

Audience Targeting and Management:

• Own audience list hygiene and targeting across platforms.
• Build audiences from first- and third-party data.
• Manage pixels and primary vs. secondary conversion architecture.

Budget Pacing and Management:

• Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI.
• Own pacing and anomaly detection, and keep documented budget pacing up to date.

Testing Optimization:

• Run structured tests on audiences, creative, landing pages, copy, and bidding.
• Run ongoing search query analysis and keyword optimization.
• Lead weekly cross‑channel optimization syncs.

Reporting:

• Deliver weekly, monthly, and quarterly reporting that pairs results with clear recommendations.
• Lead campaign hindsights that capture what drove results, what we learned, and what to do next.
• Stay current on platform changes, privacy, and B2B trends.