Senior Paid Media Manager

Role:

• Own paid media campaigns from planning and launch through daily optimization, starting with Meta and expanding to additional channels based on performance and business needs.
• Deliver clear performance reporting, surface risks and opportunities early, and use AI tools where they measurably improve speed or quality.

Responsibilities:

• Analyze channel and blended performance to improve CAC, ROAS, lead quality, revenue, and profitability while keeping spend on pace.
• Maintain reliable measurement across pixels, tags, UTMs, conversion events, conversion APIs, server-side tracking, dashboards, and attribution analysis.
• Run a documented testing roadmap across creative, audiences, bidding, offers, landing pages, and funnels.

Requirements:

• 5+ years hands-on paid media experience owning Meta campaigns and at least one additional major platform.
• Advanced analytical ability across advertising platforms, GA4, dashboards, and business data.
• Hands-on experience implementing and auditing pixels, conversion APIs, UTM structures, conversion events, and server-side tracking.

Benefits:

• Unlimited PTO after six months plus company-wide holidays.
• 401(k) with 3% company match and profit-sharing after six months.
• Home office stipend, annual incentive trip, and parental leave.