Paid Media Specialist

The Paid Media Specialist will plan, develop, and implement paid media strategies to increase brand visibility and drive new user acquisition. This includes conducting brand and website audits, competitive research, and managing paid media accounts across platforms like Google/YouTube Ads, Pinterest, Facebook/Instagram Ads, LinkedIn Ads, Twitter, and TikTok, with monthly spends ranging between $25,000 - $1M. You will utilize Platform Ad Managers, third-party reporting tools, and Google Analytics to develop insights and increase our clients’ revenues month-over-month. You will preemptively develop quarterly strategies for clientele and continually brainstorm new marketing initiatives and creative assets.