Job Description
Define and own the global SEO vision for Kraken’s portfolio of products and surfaces across web, app, and ecosystem integrations. Develop scalable, data-backed SEO and AEO/GEO strategies that drive measurable user acquisition, engagement, and retention. Partner with product, content, engineering, analytics, and design teams to embed organic growth principles into Kraken’s product development lifecycle. Lead AI-first SEO initiatives adapting to Search Generative Experience (SGE) and answer engine optimization opportunities. Build systems for entity optimization, structured data, and topical authority across Kraken’s domain and sub-properties.
About Kraken
Kraken is a mission-focused company rooted in crypto values which aims to accelerate the global adoption of crypto, so that everyone can achieve financial freedom.