Director, Social Media

As the Director of Social Media at Blue Yonder, you will lead in strategy, governance and execution. An ideal candidate will help increase social media reach, amplify key messages, increase brand awareness, and positively shape our presence in the market. Responsibilities include day-to-day management of corporate social accounts and global social campaigns, devising and executing strategies to drive organic social media growth and engagement, and partnering with Marketing leaders to evolve our social media strategy and with Digital Marketing leaders to develop a cohesive strategy. Additional responsibilities include managing our employee social advocacy program, ensuring all social content is on brand and aligns with corporate and solution messaging, and measuring, analyzing, and using data to continually optimize reach and engagement.