Develop and lead the global social media strategy across LinkedIn, YouTube, X, and Instagram, ensuring alignment with brand and business goals. Own the social content calendar, channel planning, and executionโpartnering with internal teams to create compelling content. Manage performance reporting and insights, optimizing campaigns and content based on data-driven learnings. Use generative AI and automation tools to scale content production, personalize engagement, and streamline operations. Identify new and emerging platforms and trends that align with our audience and brand strategy. Work cross-functionally with communications, content, creative, demand gen, and product marketing teams to amplify key initiatives; support executive visibility and thought leadership through social programs and content.