Senior Creative Strategist

A Sr. Creative Strategist will be the lead ideator on strategic accounts. They are required to have a robust understanding of paid social creative best practices, their client’s brand, performance goals, historical data, current ecommerce trends, and consumer behavior, to develop winning paid social advertising that impacts their client's growth. Sr. Creative Strategists know how to act fast to capitalize on good results, or on the flip side know what to change if an ad isn’t performing to goal. This means testing with the intention of moving the needle on key performance metrics — from improving CPA, CTR, or ROAS to driving brand awareness. Sr. Creative Strategists pitch new ideas and concepts to clients, write scripts, and follow the execution and review of ads through to production and delivery to clients. An ideal candidate for the Sr. Creative Strategist role is a self-starter who is passionate about maximizing success for their clients through creative strategy, and is eager to take the lead on developing creative concepts that are intentionally produced to generate clear testing results and insights. They have mastered presenting creative reporting to clients and team members through storytelling, and are constantly implementing learnings to enhance future campaign results. Sr. Creative Strategists are zealous about continuously testing various creative concepts to develop a strong understanding of how to not only effectively and efficiently meet client goals, but to surpass them. If creative deliveries are not meeting client expectations, or creative tests are not hitting target goals, Sr. Creative Strategists will be relentless in the pursuit to troubleshoot and problem solve with a growth mindset.