Social Media Strategist

Social Media & Content Strategy:

• Build and execute monthly content calendars for Reels, Shorts, Stories, and Posts.
• Collaborate with central marketing team for brand alignment and approvals.
• Maintain aesthetic, tone, and platform consistency across Instagram, YouTube Shorts, and LinkedIn.

Content Production:

• Work closely with in-house creators to shoot UGC and brand stories.
• Lead and coordinate shoot days, including planning, scheduling, and getting approvals.
• Edit or coordinate with editors for quick turnarounds on trend-led formats.

Community Engagement:

• Identify campus influencers and storytellers to amplify their voice.
• Activate communities via offline meetups, content tasks, and mini-campaigns.
• Encourage team members to create content and engage authentically.

Reporting & Insights:

• Track performance of posts, reels, and campaigns on a weekly basis.
• Suggest data-driven content tweaks to improve reach and engagement.
• Share monthly reports with insights and next steps.