Marketing Science Lead - Measurement & Attribution

Architect and implement Vio.com's unified measurement framework during a critical growth phase. Build the scientific foundation that enables precise budget allocation and marketing optimisation across our global, multi-channel ecosystem. You'll be responsible for designing and executing a comprehensive attribution and incrementality framework and operate at the intersection of statistical modelling, experimental design, and marketing science, creating the single source of truth for marketing performance measurement. This role involves designing and implementing a unified Multi-Touch Attribution (MTA) and incrementality framework, implementing Marketing Mix Modelling (MMM) approaches, and running systematic experiments to calibrate attribution models. You will also build experimental frameworks and measure view-through conversions, ultimately developing actionable insights for budget allocation decisions.