Architect and implement Vio.com's unified measurement framework during a critical growth phase. Build the scientific foundation that enables precise budget allocation and marketing optimization across our global, multi-channel ecosystem. Responsible for designing and executing a comprehensive attribution and incrementality framework. Create the single source of truth for marketing performance measurement and solve complex attribution challenges for a fast-scaling global travel brand.
We’re hiring a Brand Measurement Consultant to support one of our clients in redefining how they measure the impact of brand marketing. This is a strategic advisory role for a senior expert in brand health tracking, attribution, and marketing analytics.
As the Performance Marketing Analytics Manager, you will build the reporting infrastructure, measurement frameworks, and data insights that power acquisition and retention strategies. You will track key performance metrics, drive incrementality testing, and inform cross-channel investment decisions through rigorous analysis. Your role will involve DTC eCommerce analytics and the ability to turn complex data into actionable strategies.