Brand Measurement Consultant

Right Side Up is seeking a Brand Measurement Consultant to assist a client in redefining how they measure the impact of brand marketing. This is a strategic advisory role for a senior expert in brand health tracking, attribution, and marketing analytics. Responsibilities include auditing and enhancing the client’s brand measurement framework, defining brand marketing effectiveness principles, building attribution models, advising on brand KPI integration into MMM, and offering insights from cross-industry best practices. The consultant will partner with Research, Brand, Data Science, and Marketing teams to align on KPIs and measurement strategies.