Strategist, Shopping & Marketplace
Benefits
Unlimited PTO
Strategic Ownership of Client Accounts:
- Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors
- Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices
- Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
Shopping Practice Leadership:
- Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage
- Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns
- Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization
Client Communication:
- Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions
- Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift)
- Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss
Directive Consulting
Directive Consulting is a B2B marketing agency for companies that are optimized for metrics. With over a decade of expertise and 420+ B2B brands behind us, they know what real results look like and operate through 3 divisions: Performance, Communications, and Commerce.