SEM Specialist

Oversee all SEM campaigns within the organization to ensure consistent set up, execution and management with best practices followed. Proactively raise opportunities to Client Service team to improve performance or adjust approaches to deliver better results. Work collaboratively with the Digital team to ensure strategies and campaigns yield the best performance to meet and exceed client objectives. Support internal training on educating Client Service team on strategy capabilities and enhancements, while also creating/updating ongoing sales resources. Manage performance report execution to ensure all deliverables is timely, accurate and continually providing value to client and client services. Ensure all campaigns have consistent set up with best practices followed and the unique approach is aligned to client objectives. Manage day-to-day campaign activity for various clients within the platform to include updating links, managing ongoing bids, spend tracking, and proper tracking code campaign set-up. Support Client Service team on client presentations as SME on positioning and managing campaigns for new or existing clients, focusing on opportunity to upsell/grow campaigns month-over-month. Monitor, analyze, and report on campaign performance and KPIs; use data to refine and optimize marketing strategies.