Senior Manager, Growth Marketing

Build and lead comprehensive growth strategies focused on increasing reach, engagement, and conversion through paid and organic social media across the full marketing funnel. Use audience insights, platform trends, and competitive benchmarks to prioritize initiatives and identify high-impact growth opportunities. Align social media efforts with overall marketing objectives and campaign calendars. Analyze key performance metrics across paid and organic social channels to identify trends, performance gaps, and optimization opportunities. Translate performance insights into actionable changes in strategy, creative, targeting, and content planning. Optimize paid social investment by evaluating the efficiency of spend and level of effort relative to campaign deliverables, ensuring scalable performance and cost-effective outcomes. Oversee the team’s day-to-day execution of paid social campaigns (e.g., Meta, Instagram), including audience segmentation, budgeting, creative rotation, and A/B testing. Guide the team in planning and publishing organic social content, community engagement, and real-time optimization across platforms. Maintain a structured testing cadence across paid and organic channels to refine messaging, creative formats, and calls to action. Partner with content, creative, web, and analytics teams to ensure cohesive messaging and integrated campaigns across social channels. Share performance insights and campaign outcomes with key stakeholders to promote transparency and alignment. Work closely with broader marketing teams to integrate social media into larger brand, demand generation, and storytelling efforts.