This role is about more than just lead gen—it’s about driving engagement and adoption by turning real product usage into your most effective growth lever. If you’re a data-driven marketer who loves building lifecycle journeys, launching new product features, and creating messaging that resonates with real users, this might be the role for you. Responsibilities include executing multi-channel marketing strategies that drive self-serve signups, activation, and retention; partnering with product and growth teams to shape product launch plans and go-to-market strategies; and regularly running A/B tests to improve copy, engagement, and activation flows.