Paid Social Media Buyer (Remote)

Forbes Advisor is looking for a Paid Social Media Buyer to manage and optimize paid media campaigns across multiple verticals, including Health, Insurance, and Financial Services. Reporting to the Director of Performance Marketing, the successful candidate will collaborate closely with in-house media buying and publishing teams to ensure campaigns deliver high-quality traffic while maintaining profitability on advertising spend. The ideal candidate will have strong expertise in Meta (Facebook and Instagram) and TikTok advertising platforms, with a proven track record of scaling campaigns in a performance-driven environment. This role is essential to the business, playing a critical part in optimizing advertising strategies, maximizing return on investment, and driving revenue growth. Manage, monitor, and optimize paid social media campaigns on Meta and TikTok to meet performance marketing objectives. Analyze campaign performance metrics to identify growth opportunities and implement data-driven optimization strategies. Collaborate with creative teams to develop and iterate ad creatives that resonate with target audiences and align with platform best practices. Conduct A/B testing on ads, audiences, and bidding strategies to identify winning combinations. Manage budgets effectively, ensuring profitable allocation of ad spend while meeting or exceeding performance KPIs.