Senior Brand Insights Consultant

Support our Customer Insights team on a full-time, six-month contract, leading high-impact research initiatives including brand tracking, segmentation, campaign measurement, thought leadership, and claims validation - helping drive a deeper understanding of our brand, customers, and the evolving healthcare landscape. You’ll collaborate closely with cross-functional partners in Brand, Marketing, Comms, Growth, Analytics, Creative, and Clinical Research, acting as a strategic thought partner to bring the voice of the customer to the forefront of key brand and business decisions. Lead and manage two major segmentation studies in partnership with a market research vendor and oversee campaign measurement tests to understand the effectiveness of strategic initiatives. Own the brand health tracking program, driving optimizations for surveys, as well as actionable reporting and strategic readouts. Measure brand marketing impact and identify opportunities to optimize media and creative. Partner with Data Science and Analytics teams to align research with MMM and attribution. Lead thought leadership research to support brand storytelling and category authority. Conduct claims research to validate product messaging for use across paid and owned channels. Collaborate with Comms and PR to develop data points for use in media and press. Audit current research vendors, tools, and processes, and recommend improvements. Develop reporting frameworks that clearly connect brand metrics to business goals. Act as the primary insights point of contact for all brand-related research during the contract period.